15 must-have social media marketing tools for 2019
In less than 10 years, social networking has become an essential part of our lives. The platforms on which he began sharing his nightclub photos were taken by the photos of their babies and their mother.
Big social networks don’t happen overnight. It is not just a suggestion of mentions and a suggestion of perennial content. Unfortunately, there is no magic recipe for social networking. Great social networks are just like any other marketing strategy: carefully crafted, measured, managed and based on a solid and clear strategy. To fulfill your strategic vision, you need to be up to date with the latest trends, practices, and tools.
Social programmers make it easy for us mortals to stay active and participate in social networks, lowering our load and paving the way for greater impact.
If you really want to put your social channels in 2019, seriously consider adding the following tools to your marketing toolkit.
Creating content for social networks is an essential part of the game. Visual content gets three times more Twitter share than plain text; So good visual content can help you move to the next level.
With Biteable, you can easily create compelling, entertaining and informative short videos to share on social networks.
With a large number of free video templates, movies, music, and animated scenes, Biteable is a godsend for those who want to quickly create studio-quality without the need for expensive features such as movie or sound recording equipment.
Biteable is designed to be super easy to use and one of the cheapest tools of its kind on the market. Most features are available even with free accounts (anyway, it’s very cheap to upgrade to Premium anyway), so why not add a little more excitement and brilliance to your social media content by creating some short, super shareable videos?
Buffer started as a programming tool for Twitter. Today, it is compatible with all major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the only person who still uses it). Let’s take a look.
You can do some cool things with Buffer:
• Use the Chrome extension to add articles and web content to your Buffer queue or share content on the go.
• Automatically shorten the links you share. If you are a Bitly user, you can connect your accounts.
• Upload custom photos and videos (or use those taken from the article you shared).
• Access complex analytics to track the performance of your content.
• Create a publishing schedule so your content is distributed throughout the day.
• Respond to Buffer posts.
• Add team members.
• A social media dashboard like Buffer helps populate your social media feed with relevant and engaging content without spending half your life connected to Facebook and Twitter.
• 3. Buzzsumo
• Research is a crucial part of marketing. If you want to do it right and leave your competitors in the dust, you must understand what they are doing and whether what you are doing works or not.
• Buzzsumo is a research tool that shows you how your content is doing and who is promoting it.
Sometimes when you sit down to create content, it’s on fire. Other times it’s like crying and you’re grateful that you’ve met a deadline. Success is impossible to guarantee, but a tool like Buzzsumo can help you increase your chances.
One of the most powerful search tools on the market, functionality includes:
• Find the most shared content on social media channels: You can enter your own or someone else’s domain and see what has been shared socially.
• Find influential people related to specific topics.
• Receive alerts based on keywords, brand name, links, author name or domain.
• Track competitors and analyze based on their content.
• Use it to investigate current keywords and topics that interest your audience. You can use it to find interesting new posts to share or search for content ideas based on what’s working well.
• And if you have any money to spend, Buzzsumo Pro is an endless source of competitive research.
Promoting social networks is vital to success in the online world, but scheduling publications may not be the reason you jump out of bed every morning. Even if you use a tool that helps speed up the process of uploading all your channels at once, you still need to manually enter text and images for each post. Rinse and repeat to promote the publications again.
Missinglettr helps you automate the process of creating social content by removing content from your blog posts and creating one-year social content for you: nine individual posts have been leaked to your social channels for a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of promotion and social programming posts, so there’s one less thing on your to-do list.
With templates for content creation, programming, and customer approval facilitation, plus a custom URL shortener for exporting campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that alleviate your charge. You even get a weekly report to learn about your marketing performance.
So you need a content manager, but are you already a group of people responsible for the creation, technical support, and design of imperishable content? Meet MeetEdgar.
A social media management tool that deals with content sharing and social traffic optimization, MeetEdgar is your handy automated content manager.
By working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels full of posts and register where you are using your mobile phone.
MeetEdgar lets you schedule content exchange and monitor traffic, increasing engagement and optimizing the ROI of your digital assets.
By regularly placing your evergreen content on the market, you can increase your traffic and increase engagement. With an automatic reload queue, you won’t run out of regular posts. It also has a category-based programming tool that lets you mix different types of content so your audience never gets bored.
MeetEdgar also has an in-app click-tracking URL shortener, which means you can track your clicks.
In the chaotic world of social networking, Hootsuite manages multiple social media accounts, bringing them together under a single sign-in, and you can register for free.
One of the most popular social media management tools, Hootsuite enables collaboration between team members and an approval process. In addition to the main benefit of viewing all your comments and mentions in one place, you can also assign tasks, chart a social media calendar, and schedule updates.
Through Hootsuite Podium, you can consult free online social media courses to develop better social media management skills and learn the basics of social media marketing.
In addition, for the savvy digital seller, their tools are integrated with Facebook, Twitter, Instagram, Google+, and YouTube, which provides a detailed analysis of your analysis and enables interaction with potential customers.
You can even integrate other community-based platforms like Reddit, Tumblr, and Storify,
Mention is an extremely complete social listening tool. Monitor mentions of your brand, your products or your competitors in real-time.
It’s easy to follow the conversation: You can respond to comments and mentions from social networks from within the platform and use Mention to find relevant influential people to influence marketing campaigns and analyze your competitors…
Sumo has a complete set of useful traffic and social media tools that can help you improve your marketing strategy. Most relevant to social networks is the social sharing function, which makes it easy for visitors to share your content on social networks and tracks the number of shares.
IFTTT: If this, then that. This tool lets you set up rules that make managing your social media marketing empire much easier.
Create rulеѕ thаt trіggеr ѕресіfіс асtіоnѕ when ѕоmеthіng hарреnѕ. For example, you can create a rule that means that every time you receive a notification from Google for a specific alert, it will be added to a Google document so you can check it later in the day.
These rules can eliminate part of the manual from side to side and help simplify your process to emphasize and improve individual productivity.
Zapier is another tool that encourages automation and shares some similarities with IFTTT. One writer summarized the main differences very well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for companies looking to take their automation to new heights. Many vendors use both for different tasks. As an added benefit, Zapier plays very well with most of the tools on this list.
If you’re looking for organized automation ideas, the Zapier team has a list of suggestions on how to use Zapier to better manage your social media accounts.
Advertising on social networks is complex and it may look like you’re taking a photo in the dark. That’s where AdEspresso, the A / B test master comes in.
A tool that enables real-time analysis of Facebook, Instagram, and Google ads, AdEspresso eliminates guesswork about how your ads resonate with your audience based on your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and see what works (and what doesn’t) while your campaign is active. You systematically test different images, headlines, ad copies, etc., until you find the perfect match.
Ad creation and optimization are quick and easy, with a customizable dashboard that lets you see the most important metrics in one place. It will end with always-on campaigns that will monitor your Facebook pages and immediately promote new posts and use smart filters to define what will be promoted and for how long.
And instead of manually syncing your top ads in your CRM or email marketing, you can keep your potential customers, contacts, and audiences synced with your Facebook ad account.
If you want to eliminate the assumptions of a complicated system and streamline your efforts, try AdEspresso this year.
Bitly is Rick Moranis from the worldwide URL: honey, I reduced the URL. Bitly is a link shortener that takes long URLs and shortens them to much smaller ones.
Often, the original links may be impossible to remember and difficult to share, while short URLs seem better and easier to remember.
How many tracks did you drive? How many sales did you convert? Traffic? Each salesperson wants to reach the brand and be able to try it. You want to make sure you use the right campaign tracking tools to capture the list of critical metrics.
Who Clicked What, When, and Where: Bitly will tell you. More than a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site references, and locate geographic locations with the most clicks. In fact, it was so useful that Google incorporated it into its Google Campaign URL Builder to narrow downlinks and track campaign performance.
13. Social sprout
As expected in the ever-changing digital landscape, 2018 has seen many changes and growth, with a major shift from traditional content to video, and this will only grow this year.
Fortunately, the days of programming a social media campaign on each platform are over. The multifunctional social media management tool Sprout Social provides tools for team participation, publishing, analysis, and collaboration.
You can improve engagement by making it easier to start, join and monitor social conversations. You can improve customer relationships with fast turnaround times and follow your social marketing plans using a variety of optimization tools.
You can connect and interact with customers and fans quickly and easily, track trends and monitor competitors. You can track internal data, including response time, the total number of responses, and feelings.
And if you want to increase your knowledge, Sprout offers additional resources and support through web conferences and seminars.
The purpose of content creation is for people to see it! AddThis is widely known for its social sharing buttons and makes it easy for readers to share content on their favorite social media channels. The best part? It’s free.
You can connect to over 200 global social networks including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao and more. The tools are fully customizable so you can select the type and match the colors with your brand.
The smart rating function also automatically shows you the latest and most used social media channels first. This can increase trading by up to 20%!
15. Design Assistant
Design Wizard is another good tool for creating visual content, with a reasonably simple and intuitive interface.
Like Biteable, it has several features available with the free plan and good premium content if you can save a few dollars to upgrade.
With over 10,000 free pre-optimized design templates for platforms like Instagram and Facebook and over 1.2 million images, Design Wizard is ideal for lazy salespeople who want most of the work done.